- YouTube gets 2 billion hits every day.
- Online video is a powerful search engine optimization tool. Video results have appeared in almost 70% of the top 100 search listing on Google (Marketing Week, 2012)
- Online video traffic continues to
skyrocket, fueled by the explosion of devices such as connected TVs,
smartphone and tablets.
- Video adds depth to your story, builds trust and positions you as an expert in your industry.
Online video, much like a website, must not only look good, but it also needs to be optimized to draw visitors in and convert them into customers.
Your ideal online video should:
– be recorded in high definition.
– have crystal-clear audio.
– feature bright, even lighting.
– be compelling and interesting.
– be professionally edited.