How to Reach your Audience
- Part One
The Benefits of Online Video Distribution
The power of online video is becoming more and more widespread, and the nature of its audience is rapidly changing.
eMarketer estimates that in 2011, 68.2% of US internet users, or 158.1 million people, are watching video content online each month. By 2015, that figure will increase to 76% of internet users, or 195.5 million people.
As consumers’ interest in watching video continues to grow, so does the number of screens and devices they use to access video content.
With the emergence of “Smart” phones, tablets, and TVs with direct Internet connectivity and on-screen access to content portals such as YouTube, Blockbuster and Netflix, online video becomes intertwined with the living-room TV experience.
Your online video distribution platform is as important as the quality of your video production.
Targeting Your Market
Most successful businesses are good at serving their target market. However, there are still millions of untapped customers that simply cannot be reached in traditional ways with traditional resources.
Video content is no exception.
Pursuing a distribution strategy that aligns with your goals can open up new revenue streams, increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
Targeting your Message
Distribution strategies can help build awareness to an existing audience or a new, broader audience. By maintaining a high degree of control over the presentation of your online video content, you can accurately target and deliver your message to the right viewer at the right time.
Regardless of your motivation—making money, spreading a message, or building a brand—the right distribution strategy will maximize the value of your content and audience.
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