Video Production Toronto – The Captain’s Blog

About Face

While online video production in Toronto continues to expand into new horizons, it’s important to understand that not all videos are created equally. Depending on your products, services, and message you’ll need to properly plan out your video production strategy prior to getting the cameras rolling.

For instance, new research is showing that it best to include faces in your videos. Faces capture attention and build a sense of familiarity. This is because human brains are hardwired to recognize faces. But the importance of having a person speaking in your video goes much deeper than simple familiarity. A study by Princeton psychologists found that in just a tenth of a second, we form impressions of strangers from their faces alone. Our amygdala automatically responds based on how trustworthy we determine a face to be. Once this quick judgement has been made, our amygdala then begins to alter brain processes and coordinate appropriate responses, depending on whether we decide to approach or avoid that person.

So how can we make the spokesperson in our videos seem trustworthy? A combination of factors appealing to both the visual and auditory senses can have a significant impact on the whether viewers will trust your spokesperson or not.

Tips for your on camera spokesperson:

. Be truthful with what you say. Make sure you’re delivering information clearly, so it doesn’t seem like you’re trying to hide details.
. Be yourself. The audience can sense if you’re uncomfortable, and they’ll mirror that feeling.
. Caring for people. If you’re wishing someone well or caring for your audience, they’ll notice it.

Other important tips to make it easier to hold your audience’s attention:

. Keep your background free of distractions. You want the focus to be on the speaker and not, for instance, on the dog running around in the frame.
. Put important points in onscreen text. If your video is on the longer side, it’s easy for people to zone out and forget the main points. Emphasizing larger points in text onscreen will also give your video more structure.
. Mind your body language. Your body language speaks just as loudly as your words. Make sure to stand tall and gesture with confidence.
. Use verbal cues. Say things like “once that’s done” or “next” to direct the flow of the video, so it feels like things are moving.

These are just some of the points to consider if you are producing a video and planning on incorporating an onscreen spokesperson. As we all know, a video production can be a very powerful sales and marketing tool… but as we have stated in our blogs for years, videos need to be produced properly in order for viewers to believe your message. And in that regard, it is always best practice to hire a professional Toronto video production company for all your video marketing needs.

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails