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According to Marketing Sherpa, web pages containing video attract two to three times as many monthly visitors, double their time spent on websites, and thereby enable a 157% increase in organic traffic from search engines. However, there must be professional video production quality in order for these benefits to be attained. Shaky shots, poor lighting, inaudible audio, grainy or pixelated images, and stuttering playback can have the opposite effect.
At Groovy Concepts, we have been offering corporate video production in Toronto since 2003. Companies of all sizes have come to rely on Groovy Concepts for quality corporate video production. We produce compelling, cutting edge videos custom made to match your company image, handling every step of the production process from concept to completion. Video production on the corporate level is not something that should be handled by amateurs. Protect your brand and ensure that your message gets delivered properly. Contact Groovy Concepts today for a production estimate.
Great videos begin with great concepts. At Groovy Concepts, the video concept development stage is at the height of importance. We can meet with you in person at your location or through Skype or conference call to discuss your brand, company image, your products and services, and the message that you wish to deliver to your target customers or clientele. From there, we discuss with you the best options and aesthetics for attaining your video goals and the kind of video you will require.The concept should be thought of as “the vision” for your video(s). Once we finalize a clear and concise concept (or vision) for your video(s) and project deadlines are established, we then move forward with the next stage of your video production.
The script is where the video concept is transformed into a blueprint that will help you accurately visualize how the video will play out in terms of aesthetics and timing. Groovy’s video script writers have vast experience in writing powerful scripts and have the ability to bring even the most elaborate concepts to reality.
In this stage, all lines are written for the narrator and/or actors and suggested interview questions for CEO, staff, and/or clients (for testimonials) are also included in the script. Once the first draft of the script is complete, we send it to you for feedback. The script can then be edited if need be and upon your approval, we can then move forward to the next stage of the video production.
Groovy Concepts will advise you as to the most effective procedure for your video shoot and will manage your entire preproduction organization including casting for onscreen talent (if required), studio bookings, location scouting/procurement of any or all necessary public production permits, and can even include makeup artists. If you and your staff will be speaking on camera (for interviews, instructionals, vlogs, etc) we can advise how best to perform on camera and how to look your best on screen. If we are to be conducting shoots at your company location, we can advise as to the best areas for shooting interviews and b-roll of staff, products, and services in action.
Groovy Concepts makes the complicated task of video shooting simple and cost effective, and will ease your mind every step of the way. We utilize state of the art broadcast quality production equipment and highly experienced technicians for all our video production shoots. All our technicians have years of broadcast experience as well as advanced equipment certifications. Generally our shoots consist of between 3-10 production technicians per crew depending on the scale of the production. Typically we are able to have entire video production shoots completed in one 8-hour day.
Video editing is an essential part of the production process, where raw footage is transformed into a polished and professional end product. At Groovy Concepts, our video editing services deliver stunning videos that captivate your audience. Whether you’re looking to produce a corporate video, a social media ad, or an instructional video, our team of professional editors have the expertise and creativity to bring your vision to life. At Groovy Concepts, our trend-setting style is what sets us apart from the competition. We strive to create videos that are not only informative but also entertaining, making your message stand out in a sea of content. Our state-of-the-art editing systems and experienced editors ensure that your video is transformed into a masterpiece that exceeds your expectations.
Groovy Concepts encodes your approved videos into premium self contained video files, which can then be published online for video marketing, delivered to you for internal use in PowerPoint presentations and events, and can also be outputted onto DVD and Blu-ray. Encoding in not a process for cutting corners. When people watch corporate videos, they expect to see high resolution images and to hear clear audible sound throughout the video. At Groovy Concepts, we encode high quality video files with crystal clear audio for any video format and technical specification you require. We can even transcode (re-encode) any existing video files that you may already have on file from past projects. Encoding can be a complicated subject for non-video production professionals. We can advise as to the best formats and specifications for your end user needs.