tba
Your Whole Body Vibration Equipment Company
Whole Body Vibration Has Many Benefits

Tag Archives: advertising with video production in toronto

Video Metrics Benefit Influencer Marketers

Video Metrics Benefit Influencer Marketers

Influencer marketing is a type of marketing that focuses on using key leaders to expand your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you can inspire, hire and pay influencers to get out the word for you.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, in which case influencers are expected to spread the word through their personal social channels. Many influencer campaigns also support a content element in which either you create content for the influencers, or they can create the content themselves. Although social-media and content marketing often compliment influencer campaigns, they are not synonymous with influencer marketing.
What all three do have in common is the use of some or all of the following:

• Video production
• Video animation
• Corporate video(s)
• Videos for business
• Videos for company marketing
• Video profiles
• Video calling cards and more

The ability to identify the right influencers for your business should not ever be underestimated and the right influencers should know how to combine “reach,” “resonance,” and “relevance.”

• Reach is the measure of the total audience or the number of subscribers that go into this metric.
• Resonance is the measure of the amount of activity generated plus the level of interaction with the content.
• Relevance is a measure of how relevant a topic is and how much the talk about it. Videos that incorporate keywords increase relevance.

Other metrics that are important influencer marketers to consider are:

• Conversation rate or the ratio of comments per video to overall followers. The video must be interesting enough to spark a conversation?
• Amplification rate or the ratio of shares for each video to overall followers. Is the video of such an incredible value that viewers will forward it to everyone they know?
• Applause rate or the ratio of favorites per video to overall followers. Is the video content interesting enough to attract followers, even if they don’t comment on it or forward it?

Conversation, amplification, and applause rates help to measure the real active engagement of users with your influencer marketing campaign.
Behavior is another important component for influencer marketing agencies and teams. They are increasingly being asked to connect their social media marketing metrics to business outcomes. To do this they need to connect what they’ve accomplished in YouTube, Facebook, and other social media with Google Analytics, then they can accurately calculate the economic value of an influencer marketing campaign.

Using video production and connecting social media marketing metrics to business outcomes is how you can connect what’s been accomplished with YouTube videos, Facebook videos, and other video platforms with Google Analytics. Then it’s easier to calculate the economic value of an influencer marketing campaign.

Unboxing Videos

Video Production Toronto – Unboxing Videos

Toronto consumers are increasingly turning to YouTube to help them shop. Twenty six percent of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday shopping, according to Google/Ipsos MediaCT’s 2015 Consumer Holiday Intentions Study As people continue to turn to YouTube for their purchase decisions, “Unboxing videos” have become a growing phenomenon.

Unboxing videos feature the unpacking of new products, especially high tech consumer products. They provide a handy service to viewers who want a behind-the-scenes look at a product before they commit to buying it. Finding a reviewer that is prepared to walk you through every feature of that device is priceless. To keep viewers engaged, Unboxers often bring a unique style to their product category. Some put their own personalities front and center, turning their faces into a trusted brand, gaining followers. Others have a specific shooting style that might feature time-lapse style footage set to catchy music, or close-up beauty shots of a new product.

In 2015 alone, people in the U.S. have watched 60 million hours of unboxing videos on YouTube, totalling 1.1 billion views, according to YouTube data. The research also shows that Youtube has become an important part of the purchase process for consumer electronics. A surprising 64% of consumer electronics shoppers watch consumer electronics videos on YouTube one week before they purchase and 65% do so the week after they purchase, according to a Google Millward Brown CE Study in December 2014.

With 2.7 million subscribers, Unbox Therapy takes a deep dive into the latest electronics on the market and gives the consumer a thorough insight into a potential purchase. Its unboxing video of the iPhone 6s and 6s plus generated 1.5 million views and 126K engagements, proving there’s a real appetite for this kind of content.

There are a number of very effective ways that brands can take advantage of this booming trend:

Hire a media production company and create your own unboxing videos for Your Products

Companies have started uploading their own unboxing videos to official YouTube channels. This clip of the new Xbox One from Microsoft that has been watched more than 3 million times.

Ikea also took full advantage of the unboxing trend this September when they launched their own parody video around the launch of the new iPhone range.

Another very effective practice is to use Youtube’s TrueView feature on your unboxing videos.

TrueView specializes in helping viewers shop directly from the videos they’re watching. With TrueView, ads appear as an icon on the top right corner of the Unboxing video. When users click on the icon, Cards will drop down, and users will be able to scroll through images and pricing information about products featured in the Unboxing video. If users are interested in purchasing, they can simply click the image and they’ll be taken to the retailer’s website to learn more, read reviews, or click to buy.

As consumers in Toronto continue to seek out Youtube for gift ideas and insights on products they are interested in, it makes sense for marketers to take full advantage of the power of video and Youtube.  If you’re looking for a new and effective kind of video marketing campaign for your company, Unboxing videos may be the way to go. This holiday season, a good Unboxing video campaign on Youtube may set your products and brand aside from your competition and help give your sales that extra boost to finish the year strong.

Fine Tune Your Video Marketing Strategy

Video Production Toronto – Video Marketing Strategy

It’s no secret that video production plays a massive role today in online marketing. In fact, according to HighQ, 52% of marketing professionals worldwide regard video as the type of content with the best ROI. A good video marketing strategy is an essential key to success regardless of the type of business or organization you’re in.

However, as with any other marketing strategy, video marketing must be done right to achieve success. It’s all about strategy. Today, one of the most effective strategies being used by many of the leading brands is the Triple H strategy. Triple H stands for “Hero, Hub, & Hygiene”. This strategy was created by Youtube and has been used by many top brands and household names worldwide. Many marketers today are creating whole Youtube channels around this strategy. The Hero, Hub, & Hygiene strategy actually combines three different kinds of video content together into one channel.

Hero content is the more traditional video marketing approach. Hero videos are large-scale events or programs that drive mass awareness; oftentimes around product or event launches. Hero content builds awareness at a much broader scale to reach the mainstream. According to YouTube, Hero content is something that should be produced on average 1-2 times a year for a brand and will entertain and inspire the viewers with emotional storytelling. This usually generates a large boost in both traffic and brand awareness. Hero content is usually big-budget and often brings in big-name talent, or stunts…. something that can’t happen often.

EXAMPLES:
Volvo Trucks’ “The Epic Split”:

Redbull’s “Stratos”:

Pepsi’s Joe Flacco Football Party:

Hub content is meant to entertain and keep an audience coming back. According to YouTube, this content should be “regularly updated,” “valuable and engaging,” and should encourage people to “Subscribe, Like, and Follow”. It is regularly scheduled “push” content and is really the content that your core audience should want to come back and enjoy time and time again. A great example of this would be “The Tonight Show Starring Jimmy Fallon”. The channel regularly posts the most popular bits from the show to not only drive viewers to the channel, but back to the television show as well. This is the core business of most traditional YouTube channels: posting, entertaining and engaging content on a regular basis to keep their audience coming back.

EXAMPLES:
The Tonight Show with Jimmy Fallon:
https://www.youtube.com/user/latenight
Who is job 2.0?:
https://www.youtube.com/show/whoisjob20
The Late Show with Stephen Colbert:
https://www.youtube.com/channel/UCMtFAi84ehTSYSE9XoHefig/videos

Hygiene content is more searchable content intended to draw in viewers who may not already be watching your videos or buying your products. Hygiene videos are created around the core interests relevant to the ideal viewer or target consumer. Oftentimes this content is specifically created to capture viewers searching key terms related to the brand. For example, if you’re a computer software company, your content could be how-to videos helping your consumers navigate your product. People tend to find hygiene videos through search when they’re looking for answers to a specific question.

EXAMPLES:
Gillette How to Videos: https://www.youtube.com/playlistlist=PL5urOKdhITFTNYhuNtWQGVr6c8c5Wt-iH
Home Depot How to Videos:
https://www.youtube.com/user/homedepot/playlists

Today, video marketing strategies demand a highly intricate approach. Gone are the days when Toronto based companies would depend on the success of a viral video for their entire video marketing campaign. Today, brand channels need to have a solid foundation of Hero, Hub, and Hygiene content to draw viewers in and turn an audience into a community. This may take some time, patience, and effort creating your video content and developing your audience. However, in the long run, the Triple H strategy will deliver tremendous ROI to your company and can bring your brand to the next level.

Recap: The Triple H formula:
• Hero – large scale videos that reach the masses at scale
• Hub – regularly scheduled content geared around customers’ major passions
• Hygiene – always-on videos that are optimized to viewer’s intentions
and interest

Globetrotters Video

Video Production Toronto – Globetrotters Video

Eight performers from the off-Broadway “Stomp” fixture recently joined forces with Globetrotter stars Bull Bullard, Cheese Chisholm, Firefly Fisher, and Handles Franklin to create a truly amazing viral video. If you’ve been following our recent blogs about the triple-H video marketing strategy, this video is a masterful example of what is called Hero content.

Hero videos are large-scale events or programs that drive mass awareness; often times around product or event launches. Hero content builds brand awareness at a much broader scale to reach the mainstream. According to YouTube, Hero content is something that should be produced on average 1-2 times a year for a brand and will entertain and inspire the viewers with emotional storytelling. This usually generates a large boost in both traffic and brand awareness. Hero content is usually big-budget and often brings in big-name talent, or stunts . . . something that can’t happen often.

In this 2-minute, high-energy video published on October 27 2015, Stomp performers and the Globetrotters come together to display their remarkable skills in a truly spectacular way. In the video, the performers dribble basketballs in rhythm, pass and fold into each other. The Globetrotters do complicated dunks and plenty of finger spins, while the Stomp dancers make a soundtrack with basketballs. This entire video was captured in one single take. This is true showmanship but also an excellent example of the inspirational power of Hero content!

Using Facebook Video Ads

Facebook video ads yield amazing results for Toronto corporations, marketers, and small businesses (including Toronto video production companies like us) who leverage the platform effectively. Whether your objective is to close sales, build a list, or gain a large amount of new followers, fans, likes, and clicks; Facebook video ads provide a powerful path to targeting your ideal viewers with engaging content. But which Facebook video ad formats are the most effective?

We’ve looked at pages from national brands, dozens of Toronto marketers, and Toronto businesses. We evaluated the success of the video ads based on their publicly displayed views, likes, comments, and shares. We discovered that all the top ads fit into 3 major video formats.

#1 Educational/Informational Shorts

These fast-paced, short-form instructional videos have been made popular by media giants BuzzFeed, Tastemade, and Food Network. Smaller creators too have jumped in on the game with exercise videos, crafts, and even makeup tutorial versions of these popular videos. These videos are fun and highly shareable because viewers can watch the entire video quickly. Their short durations (30 seconds on average) fit in perfectly to this new age of social media video sharing. Stylistically these video ads usually incorporate time-lapse demonstrations and incorporate text and images so that the audience knows exactly what is happening without having to turn on the audio.

#2 Gifs

This video ad format refers to the animated Gif and is an animated image or series of images that move like a video. The Gif leverages one of the web’s most popular forms of viral media with sleek movements that catch and retain attention. This style was made popular by Facebook Insights, Corona, and Time Magazine and is now being utilized by many leading Toronto companies and agencies. The best GIF ads use a collection of still images that are animated inside larger content. They can incorporate sound effects, music, and camera animations to provide a sense of motion and reality. Animated Gifs can generate a wealth of views and deliver a ton of shares … but they have to be created properly.

#3 Worksafe Ads

Worksafe videos use text or captions to tell the story without having to turn the volume on. This makes the video safe for work environments like cubicals areas where playing audio would be disruptive. This expands your viewership to those individuals sitting at work, riding on the bus, eating lunch in a restaurant, etc.

As Facebook began to roll out the captions feature, savvy creators like Buzz Feed saw opportunity to engage viewers by adding titles and narrational text without any audio at all. Worksafe videos use titles to help tell the story. The captions feature can help you reach an international audience of non-English speakers. We are now seeing this style of video being posted from a variety of Companies throughout Toronto.

These top three video ad formats for Facebook perform incredibly well. While each of these formats are being used by major Toronto corporations and brands, the style of video translates well for smaller Toronto businesses too. As Facebook continues to mature as a video platform, Toronto marketers who gain reputation early on will reap the rewards of being positioned early. Always remember that with any video you create, always use a trusted professional video production company with proven results. Whether your marketing on Facebook, Google, or any other social media platform, your video production success in Toronto will always depend on the quality of your videos and their ability to capture your viewers’ attention.

Successful Video Marketing in Toronto

Successful Video Marketing in Toronto

Until recently, the most important objectives for Toronto companies with successful video marketing strategies were to educate their customers, expand brand awareness, and increase online engagement. Today, it’s well known to Toronto marketers that online video production can also increase website traffic, leads, and ultimately, sales revenue. However, these results can only really be achieved by creating quality content with proven effectiveness; this is the first step to success with any video marketing campaign.

Trusting the part time wedding videographer in the office with projects with this kind of sales potential would be a serious mistake. Toronto companies that enjoy the most success with video marketing almost always hire professional video production companies to produce their content. In fact, Vidyard in partnership with Ascend2, recently fielded a survey and it turns out that 93% of North American companies outsource MOST of their video content production, another 21% outsource ALL video content creation, while only 7% create video content entirely in-house.

Being a corporate video production company in Toronto for almost 15 years, we at Groovy Concepts understand the reason for such one-sided statistics on this matter. To begin with, it’s important to point out that, according to the survey, companies with the most successful video marketing strategies get the most ROI from customer testimonials. This can’t be that surprising since customer testimonials are a savvy way to provide viewers with the proof that they need that a company’s products or services are in fact “great”. Customer testimonials are seen as twice as effective as case studies, showing the psychological impact of customers vouching for a company’s products or services compared to a company boasting their own products or services.

The only problem for Toronto companies planning to dive in and create testimonial videos is that these are among the most difficult videos to produce… especially if your customers are scattered throughout the country or continent. From the video production standpoint, conducting professional testimonial interviews is an art form in itself. From shot set up, framing, lighting, and cinematography, to using the right choice of mics and audio recording equipment…. and let’s not forget post production editing, sound, and effects. A thorough knowledge of contemporary media aesthetics, branding and how these practices translate into the video production medium is also essential.

Then there is the interviewer-interviewee interactivity that is required at the shoot. Professional interviewers have the ability to put the interviewee at ease quickly, they help them to forget about the camera, and are able invoke powerful emotion, statements, stories and sound bites from their interviewees. Contrary to popular opinion, it is nowhere near enough just to send the interviewee a list of the questions in advance of the interview. Interviewing is a true art form, not to be entrusted with a novice. A video production company in Toronto that can provide a talented and experienced interviewer to an interview shoot is invaluable.

In Toronto, the keys to victory with video marketing begins with outsourcing your projects to a qualified video production company. Long past are the days where companies can get away with simply pointing a consumer grade camera at someone and hoping for the best. Today most viewers will only watch videos they find engaging and that have a high level of production quality. In the subject of “how can we afford to hire a professional video production company?”… the real question is “how can we afford NOT to hire a professional video production company?”.

The Continued Growth of Mobile Video

Video Production Toronto – The Continued Growth of Mobile Video

These days, video production in Toronto is at an all time high and as you might expect, mobile video consumption is at the forefront of this boom. In fact, a new report states just how dominant mobile video will become over the next few years. According to the 2016 Ericsson Mobility Report , video production will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Here are some other important highlights from the report that companies in Toronto should know about.

Mobile Video Traffic: 2016 to 2021

The Ericsson report explains that the global popularity of posting videos to web pages and social network feeds is what’s driving this growth in traffic and consumption. YouTube remains the biggest presence in mobile video, accounting for 50-70% of all video-based traffic across smart phone networks.

However, tablets are associated with the predicted higher share of online video traffic. The article explains that while tablets and smartphones are used equally for watching video content with shorter durations, users prefer tablets for viewing videos with longer durations.

Teenagers Turning to Mobile

The Ericsson study reports a “significant increase” in video traffic via mobile devices as users gradually continue to change their viewing platform from traditional TV to streaming content via tablets and smartphones.

Teens remain the biggest consumers of video. In fact, teenagers watching video on smartphones rose by 127% in just 15 months during 2014 and 2015. The report highlights that between 2011 and 2015, teenagers increased viewing television shows on smartphones by 85%, at the same time cutting the time spent watching traditional television by half. In contrast, people 30-35 years old spent 4 hours more than teens in front of a TV.

The report confirms that the change in viewing habits has affected all age groups, but consumption behaviour in teens is the most pronounced. The report also finds that teenagers stream video for longer periods through the day than the older demographic. In homes, wifi is responsible for the consumption of over 85% of video data.

What this really means for Toronto brands and companies is that if your target customers include teen demographic, the video production content you create for mobile should focus on targeting teenagers in a very specific way. And in order for companies in Toronto to get the most of their video production campaigns, they’ll need to increase the amount of mobile video content in general. But be sure to hire a video production company that fully understands mobile video trends and best practices for tracking analytics. Online video is now more intricate and complicated than ever before. Video marketing success is dependant upon creating a substantial amount of quality video content that captures attention in less than 3 seconds, then publishing this content correctly using accurate social media platforms where your target market will find it. Toronto is a competitive city but with an effective mobile video production campaign, your company will be able to cut through all the media gridlock and deliver your message to the right markets. If you have any questions about mobile video, please contact us at info@groovyconcepts.ca.

Strategic Insights for your Toronto Campaign

Strategic Insights for your Toronto Campaign

The ROI that Toronto based companies get from video production marketing is well worth the time and money invested. That said, strategic planning is the key to whether a video marketing campaign will be a success or a failure. An important ingredient for putting together a great video marketing strategy is keeping up to date on industry analytics and trends. If you’re currently planning out a video ad or marketing campaign for your company, one recent study conducted by Yahoo (in partnership with Nielsen & Hunter Qualitative) is definitely worth the read. This study examines what concepts and production elements make certain ads perform better than others in any given campaign. It reveals some very interesting strategic insights that may help you in the planning of your own campaign. Below we’ve outlined the 3 most important takeaways from this study:

Proper Mobile Alignment:
• According to Yahoo’s research, ads need to be optimized for screen alignment. In other words, viewing a landscape ad horizontally compared to vertically, can increase brand affinity by 20% and lift purchase intent by 33%. Viewing a portrait ad vertically compared to horizontally can increase brand affinity by 80% and lift purchase intent by up to 100%.

Auto-start native video ads:
• Compared to industry standard pre-roll video ads, the study shows that auto-start video ads in native environments (blogs, articles, etc.) achieve 51% higher aided recall (memory retention of the ad), 10% higher brand familiarity, and 4% brand affinity.
• Comedic ads have proven to drive a 50% lift in brand familiarity with Millennials, compared to overall viewers.
• Dramatic or emotional ads cause a 33% lift in brand affinity with Millennials.
• Informational ads have proven to drive a 31% lift in purchase intent.

These results show that fairly simple items can have a dramatic effect on video production marketing campaigns and important demographics. This is why research and strategic planning is one of the keys to video victory. A short cut here is to hire a professional Toronto video production company like Groovy Concepts to produce your content. On top of producing highly engaging content, a professional video production company should be well versed in the latest industry analytics and trends and will be able to provide consultation to help you get the most out of all your video marketing campaigns.

Viral Video In Toronto

Viral Video In Toronto

We receive lots of questions from our Toronto based clients about branded viral video (online videos that are heavily shared and talked about… mostly via social media). We all love watching and sharing viral videos and we all seem to understand the social impact of them. But few seem to really understand the potential business impact of viral video. Other than a purchase, there is no more intimate and influential metric than a social share, and brands who run successful viral video campaigns often earn back five times more from their investment than with any other form of content. Not only that but in some cases, viral video can launch the growth of a new product or service at an exponential rate. That said, creating a successful viral video takes one of the most sophisticated approaches in video production and marketing. The efforts and costs are well worth it if your video …well…goes viral.

groovy-concepts-blog-viral-video-in-toronto-featured

The term “viral video” is so mis-understood that many brands have been derailed trying to achieve success with it. The reason is that the “viral” part of the phrase “Viral Video” cannot be created and can only be earned. Without the right knowledge, budget, campaign tactics, and a qualified production company, creating a successful viral video is a serious long shot. Before planning out a viral video production for your Toronto based company it’s important to know a few key components about this niche. Branded viral videos generally come in two categories depending on company objectives:

1. Modern infomercial
2. Branded entertainment

Modern Informercial

The modern infomercial is used mainly to drive direct response sales. If this is your objective, an infomercial or promotional approach is best. Brands such as Dollar Shave Club, Squatty Potty and FreshPet have attained a lot of success with this approach. Their sales-oriented videos have a very strong call to action and are usually presented in a comedic way. Dollar Shave Club’s viral video almost single-handedly launched the company now valued at $615 million, driving 12,000 sign-ups, and earning $100k in the first 48 hours. Squatty Potty’s video success actually out shined their Shark Tank appearance, earning them $15 million in sales with a 600% jump in online sales, 400% jump in retail sales, and quadrupling the size of the company. And as for FreshPet’s video, it is said that the the overwhelming traffic it received almost crashed their website. Needless to say, they’ve created more viral videos since.

Branded Entertainment

Branded entertainment is used primarily for brand awareness, social shares, and growing your audience. If this is your objective, branded entertainment is your best bet. This form of viral video gives you the opportunity to more narrowly define your brand while tapping into the younger demographic. If tens of thousands of people share your video, your message can become part of culture… which is really one of the ultimate goals for any brand. The Coca Cola Happiness Machine video is a powerful example of Branded Entertainment. In this hidden-camera style video a Coca Cola machine dispenses free Coca Cola bottles… and then balloon animals, then a pizza, and then even a long sandwich to a delighted student dining hall. The Red Bull Kluge video is another great example of branded entertainment. The Red Bull brand is now synonymous with extreme sports in the minds of the public, and extreme sports videos were some of the first to go viral on the Internet. This one has it all and is brilliantly executed.

One important thing to keep in mind is that the fewer resources you are able to put towards your viral video, the less your chances are of breaking through the clutter. Viral video is a highly competitive form of content and opportunities for easy breakthroughs are much less common today than they were five years ago. The rule to follow is to always plan the campaign budget to be three times that of the production. You should always develop a plan for paid advertising, influencers, video SEO and PR once you’ve created your concept.

Also, remember to test your viral video before you launch. This is the only way to know if your video is going to work. Create multiple versions of your viral video as a YouTube Ad and use different titles, thumbnails, and edits that change the shots around. Try using different calls to action as well. This should provide all the data you need for figuring out which version of your video is most engaging. If engagement is low on the most optimized version, then you may need to re-shoot some shots or segments to fix what is lacking. The producers behind some of the top viral videos of all time literally wrote and tested more than 100 title variations of their videos. This pre-launch testing is also a great way to solve any creative arguments within your team as data doesn’t lie!

Viral video production is certainly not the easiest form of content to undertake and it’s results can be mixed at best. Toronto companies should tread carefully when considering this kind of video production. Viral video can be compared to music production. There are lots of musicians putting a lot of hard work into producing their music but very few songs become smash hits. Unfortunately, that is the reality of viral video. That said, if your video does go viral, your Toronto company or brand could be on the fast track to global success and exponential growth.

Social Video in Toronto

Social Video in Toronto

Video is quickly becoming the norm on Facebook and brands and corporations throughout the world are working extremely hard to capitalize on this platform to drive interest and sales to their products and services. What this means for Toronto companies is that if your video production marketing campaign doesn’t include Facebook & Instagram, you’re missing out on huge marketing potential. In January 2017, Facebook reported its financials for 2016 and provided a ton of important facts about the importance of video for Facebook and the huge amount of engagement it generates.

Mark Zuckerberg, Facebook founder and CEO, said that “2016 was a great year for Facebook. Our community continued to grow and our business is thriving.” The results confirmed a steady revenue increase of 44%, as well as a 21% growth in monthly active mobile users.

But what about with Facebook’s video feature? Has this been paying off for the social networking site? It appears so as Facebook viewers now watch an incredible 100 million hours of video every day.

groovy-concepts-blog-social-video-in-toronto-featured

Zuckerberg confirmed that “Video is an important part of the Facebook experience”, and the company is continuing to invest in video. According to Tubular, typically 1.8 million videos are uploaded every week, generating 31.6 billion views.

Zuckerberg also confirmed that the Instagram (owned by Facebook) “community continues to grow,” but he didn’t update the 400 million monthly active users that was announced back in September 2015. He did state that the new looping Boomerang app for the platform reached #1 in the App Store in more than 70 countries. Instagram also launched a new video channel so viewers can catch up on big tent-pole events like New Year’s Eve, and College Football.

During the announcement, Zuckerberg was followed by Sheryl Sandberg, Facebook’s COO, who shared a recent case study. Microsoft Xbox optimized video content for Facebook and Instagram for the launch of Halo 5. The video marketing team behind the campaign understood that viewers watch video differently on mobile than on television, so Microsoft created content that would rapidly capture viewer attention (in 3 seconds or less) even if a viewer watched without sound. This tactic drove over 380 million impressions and 49 million video views, and apparently “increased purchase intent by 10 points in the US.”

Facebook and Instagram’s video features have grown leaps and bounds already but are heading towards exponential growth in the future. These platforms can no longer be ignored by marketers. But I know what you’re thinking: “Ah, great…so now, on top of creating clever online video campaigns, we now also need to plan out and create clever video campaigns customized for Facebook and Instagram too? How can we find the time for all this?”. This is where Toronto video production companies like Groovy Concepts come in. What makes Groovy Concepts different from other video production companies in Toronto is that we have a keen understanding of media trends and provide full concept, script and campaign development so that across all platforms your videos will capture viewer attention in under 3 seconds; essential for social video. Our unique concept development process insures high video engagement without having to overextend your marketing team in the production stages.

In this ever evolving world of online and social video, Toronto companies should definitely be looking at adding Facebook and Instagram to their video marketing campaigns. Corporate media specialists like Groovy Concepts are just a call or click away to help you in the process.