Eight performers from the off-Broadway “Stomp” fixture recently joined forces with Globetrotter stars Bull Bullard, Cheese Chisholm, Firefly Fisher, and Handles Franklin to create a truly amazing viral video. If you’ve been following our recent blogs about the triple-H video marketing strategy, this video is a masterful example of what is called Hero content.
Hero videos are large-scale events or programs that drive mass awareness; often times around product or event launches. Hero content builds brand awareness at a much broader scale to reach the mainstream. According to YouTube, Hero content is something that should be produced on average 1-2 times a year for a brand and will entertain and inspire the viewers with emotional storytelling. This usually generates a large boost in both traffic and brand awareness. Hero content is usually big-budget and often brings in big-name talent, or stunts . . . something that can’t happen often.
In this 2-minute, high-energy video published on October 27 2015, Stomp performers and the Globetrotters come together to display their remarkable skills in a truly spectacular way. In the video, the performers dribble basketballs in rhythm, pass and fold into each other. The Globetrotters do complicated dunks and plenty of finger spins, while the Stomp dancers make a soundtrack with basketballs. This entire video was captured in one single take. This is true showmanship but also an excellent example of the inspirational power of Hero content!