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Video Production Toronto – The Captain’s Blog All About Video Production – #2 There are several types of video production with some of the most common being done for film and TV including television commercials, web or online commercials, corporate videos ( our specialty here at Groovy Concepts ), marketing …

Video Production Toronto – The Captain’s Blog All About Video Production – #1 Video production is generally considered as the professional process of producing video content usually for commercial purposes. Similar to filmmaking, video images are recorded digitally instead of on traditional film stock. Involving three main stages of production, …

Video Production Toronto – The Captain’s Blog Video Production Tips and Tricks – #2 Hello everyone … Captain John Secondi with a few more general video production tips and tricks for you … Video Transitions – Fade To Black There are several popular transitions used in video production such as …

Video Production Toronto – The Captain’s Blog Video Production Tips and Tricks – #1 Hello everyone … Captain John Secondi with a few general video production tips and tricks for you … Landscape or Portrait – Which Way Is Up? When shooting video with your mobile phone you should try …

Video Production Toronto – The Captain’s Blog Green Screen Production Techniques Hello everyone … Captain John Secondi here with some information on how to use green screens in your video production. Most everyone has seen a film or video done using green screen technology. Hollywood blockbusters from Marvel Comics all …

Video Production Toronto – The Captain’s Blog To Track Or To Pan The Shot Hello everyone … it’s John Secondi here with a little bit about tracking and panning your shots. Tracking Shots Most commonly found in high end video production or Hollywood feature films, tracking shots are used when …

Video Production Toronto – The Captain’s Blog Video File Compression Codecs Howdy everyone … it’s John Secondi here’s a continuation of our “Captain’s Blog” regarding Common Video File Formats from earlier this week. When it comes to your video production, there are many different video compression codecs that are helpful …

Video Production Toronto – The Captain’s Blog Common Video File Formats Howdy everyone … it’s John Secondi here with another instalment of our “Captain’s Blog” from Groovy Concepts. When it comes to your video production, there are many different video formats you may wish to consider. Each of these formats …

Video Production Toronto – The Captain’s Blog How to Light a Scene for Interviews It’s time for another Captain’s Blog from me, John Secondi, at Groovy Concepts – your video production professionals. Shooting video interviews can be a complicated and challenging process. One of the very first things you should …

Video Production Toronto – The Captain’s Blog Video Editing Software Ain’t Cheap Hey everybody … it’s John and it’s Thursday which means it’s time for another Captain’s Blog. For our own video production purposes at Groovy Concepts, we use very high end video editing software installed on very high end …

Video Production Toronto – The Captain’s Blog After We Shoot … We KEEP Editing Hello everyone … John Secondi here with a continuation of an earlier “Groovy Blog”. Video production is comprised of many different steps including one of the most important, video editing. Here are a few more of …

Video Production Toronto – The Captain’s Blog Bigger is Not Always Better Happy Thursday everyone … John Secondi here with another Groovy Post. When it comes to best possible quality with your video production, bigger is not always better. But, what does this actually mean? Most video cameras are now …

Video Production Toronto – The Captain’s Blog After We Shoot … We Edit. Hello everyone … John Secondi here with another “Groovy Blog”. Video production is comprised of many different steps including one of the most important, video editing. With some minimal experience and training with video editing software, you …

Video Production Toronto – The Captain’s Blog What Are Camera Gimbals and How Do They Work? Hello everyone … John Secondi here with another “Groovy Blog”. Most of the video production work we do at Groovy Concepts involves static setups using traditional tripods, however there are times when using a …

Video Production Toronto – The Captain’s Blog What’s the Deal With Green Screens? Hey there, it’s John, your friendly neighbourhood video professional here … let’s talk about green screens. What are they, how do they work and when would you want to use them? Green screens are usually smooth green …

Video Production Toronto – The Captain’s Blog Should You Use Tungsten or LED Lights to Shoot Videos? Hello everyone, John at Groovy again. Today’s blog is all about Tungsten versus LED lighting. When it comes to video production, proper lighting creates the mood that effects your viewers. Many video production …

Video Production Toronto – The Captain’s Blog Should You Use a Camcorder or DSLR to Shoot Videos? Hello everyone, John at Groovy again. Today’s blog is all about Camcorders versus DSLR cameras. Many of you may already own a digital SLR camera ( DSLR ) like a Nikon or Canon …

Video Production Toronto – The Captain’s Blog Adventures in Video Production, Equipment Safety Hello everyone, John at Groovy again. Today I thought I would talk a little bit about equipment safety on the set of a video production, or even at the airport. Your camera is your highest priority. It’s …

Video Production Toronto – The Captain’s Blog Adventures in Video Production Canadian Travelog! Hello everyone, John here @ Groovy Concepts – the video production house servicing Toronto and the greater Toronto area. Today I thought I would discuss one of the added bonuses, for the Groovy team, of being involved …

Video Production Toronto – The Captain’s Blog Video Translation; Reach Your International Audiences Hello everyone, John from Groovy Concepts here again. We all know the importance of video production when it comes to delivering one’s important message on all the various platforms i.e. YouTube, Instagram, Twitter, websites, etc. According to …

Video Production Toronto – The Captain’s Blog Keeping your Cool in Hot Weather or Cold Weather Hello everyone, it’s John again, producer here at Groovy Concepts. I spent three days in Montreal last week during the unexpected heat wave. The extremely high temperatures caused 33 heat-related deaths. Taking measures to …

Video Production Toronto – The Captain’s Blog How important is luck and timing to a business or career? Hi everyone, John again, producer here at Groovy Concepts. Groovy Concepts has been creating video productions in and around Toronto for 15 years and people often ask how we got to be …

Video Production Toronto – The Captain’s Blog “Driving in Toronto is Easy” Said no one! Hi everyone, this is John from Groovy again. Today I wanted to discuss one of the major challenges in filming a video production in Toronto and the GTA. That is the everyday traffic torture that …

Video Production Toronto – The Captain’s Blog Natural light from windows can be a blessing and a curse. Hello everyone, it’s John again, producer here at Groovy Concepts. Today I thought I would talk a little bit about the importance of controlling the lighting in the studio when producing a …

Video Production Toronto – The Captain’s Blog What I learned after filming 20 interviews in two days. Hello everyone, it’s John again, producer here at Groovy Concepts. Today I will review the pitfalls of filming too many interviews in one day. Shooting interviews can be one of the most challenging …

Video Production Toronto – The Captain’s Blog T-Minus Two Minutes and Counting Hello everyone, it’s John again, producer here at Groovy Concepts. Today I thought I would talk a little bit about the evolution of the video industry, specifically the duration of corporate videos. When Groovy was starting out 15 …

Video Production Toronto – The Captain’s Blog Never Fear the Groovy Camera How the Groovy Team helps you to shine in your interview Although some people feel perfectly comfortable with the idea of being interviewed for a video production (including many of you who grew up with Skype and YouTube) …

Video Production Toronto – The Captain’s Blog A Groovy Adventure It’s 9:30 a.m. on June 11, a bright Sunday morning. With the film equipment fully loaded, the Groovy Gang heads off to Montreal. Our Mission: To film the Canadian Apprenticeship Forum. The six hours of travel along the 401 from …

Video Production Toronto – The Captain’s Blog Another Rule of Thumbnail: Colour Make Your Thumbnail Image Stand Out with Colour Bright colours will make your thumbnail image pop. Of course, that doesn’t mean to go completely overboard. Do just enough to differentiate your video from the others. Don’t settle for …

Video Production Toronto – The Captain’s Blog Why are your Video Production Thumbnails Important? Your video’s thumbnail is the equivalent of a movie poster. A good thumbnail will attract the attention of viewers and persuade them to click through and watch your video. Because corporate video production in Toronto is …

Video Production Toronto – The Captain’s Blog About Face While online video production in Toronto continues to expand into new horizons, it’s important to understand that not all videos are created equally. Depending on your products, services, and message you’ll need to properly plan out your video production strategy prior …

Video Production Toronto – The Captain’s Blog Video Metrics Benefit Influencer Marketers Influencer marketing is a type of marketing that focuses on using key leaders to expand your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you can inspire, hire and pay …

Video Production Toronto – The Captain’s Blog Video Production Toronto – Unboxing Videos Toronto consumers are increasingly turning to YouTube to help them shop. Twenty six percent of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video …

Video Production Toronto – TrueView for Youtube While many marketers in Toronto are still struggling over view-ability of their videos, YouTube is offering something much more valuable than just views. In March of 2015, YouTube launched Interactive Cards, which enable creators to share product information directly within their videos. Then, …

Video Production Toronto – Video Marketing Strategy It’s no secret that video production plays a massive role today in online marketing. In fact, according to HighQ, 52% of marketing professionals worldwide regard video as the type of content with the best ROI. A good video marketing strategy is an essential …

Video Production Toronto – Globetrotters Video Eight performers from the off-Broadway “Stomp” fixture recently joined forces with Globetrotter stars Bull Bullard, Cheese Chisholm, Firefly Fisher, and Handles Franklin to create a truly amazing viral video. If you’ve been following our recent blogs about the triple-H video marketing strategy, this video is a …

Facebook video ads yield amazing results for Toronto corporations, marketers, and small businesses (including Toronto video production companies like us) who leverage the platform effectively. Whether your objective is to close sales, build a list, or gain a large amount of new followers, fans, likes, and clicks; Facebook video ads provide a powerful …

Successful Video Marketing in Toronto Until recently, the most important objectives for Toronto companies with successful video marketing strategies were to educate their customers, expand brand awareness, and increase online engagement. Today, it’s well known to Toronto marketers that online video production can also increase website traffic, leads, and ultimately, sales …

Video Production Toronto – The Continued Growth of Mobile Video These days, video production in Toronto is at an all time high and as you might expect, mobile video consumption is at the forefront of this boom. In fact, a new report states just how dominant mobile video will become over …

Strategic Insights for your Toronto Campaign The ROI that Toronto based companies get from video production marketing is well worth the time and money invested. That said, strategic planning is the key to whether a video marketing campaign will be a success or a failure. An important ingredient for putting …

Video Production Strategy in Toronto Video production, marketing, and advertising requires strategy if you expect to achieve success and ROI with it. In a competitive market like Toronto, video marketing strategy must not be left to chance. Yahoo recently partnered with Nielsen & Hunter Qualitative to research exactly how to …

We’ve stated many times that research and analytics is paramount when launching and maintaining a video production marketing campaign. Video production can be expensive and Toronto based companies must know which video genres catch the most attention and how well campaigns are doing as they go along. If you are …

Viral Video In Toronto We receive lots of questions from our Toronto based clients about branded viral video (online videos that are heavily shared and talked about… mostly via social media). We all love watching and sharing viral videos and we all seem to understand the social impact of them. …

Video Title Optimization Toronto is a highly competitive city and market regardless of the company or sector. Toronto based companies really need to think outside the box in order to make themselves stand out and grab attention. Although producing high quality videos and ads can give companies the edge they …

Live Video Streaming in Toronto Building a community around your Toronto based company and connecting with your audience is paramount. Research has shown time and time again that video production is the key to attaining this. In fact, live video streaming is now becoming more and more of a wide …

Social Video in Toronto Video is quickly becoming the norm on Facebook and brands and corporations throughout the world are working extremely hard to capitalize on this platform to drive interest and sales to their products and services. What this means for Toronto companies is that if your video production …

With both its long term discoverability and potential to educate your clients, the YouTube platform offers powerful benefits for B2B companies. And yet, in Toronto, YouTube is one of the most frequently overlooked social media platforms when it comes to B2B marketing. Yes, YouTube is no longer the only social …

Talking-head videos are a useful tool in building a brand. An onscreen spokesperson discussing the benefits of your products and services or showing demonstrations on how to properly use them has proven results. Many small or micro sized companies in Toronto are also getting in on the mix of creating …

We get a lot of questions from our clients and associates in Toronto about video production procedure and how we go about writing our scripts. Script writing for a video is of course one of the first steps in the production process and requires a substantial amount of skill and …

It’s 2017 and as usual in early February, Toronto companies of all sizes are hitting the ground running launching new marketing campaigns for the opening quarter of the year. Thanks to the winds of change and modern technology, marketing tools and trends today are very different than they were in …

In our 11 years of producing video production content in Toronto, we’ve come to understand one important fact: Toronto is a great city in which to do business. You’d be hard pressed to find a business professional in Toronto that disagrees. Between the treasure trove of corporations, industries, co-operative networks, and of course …

Video Production Toronto – Professional Video Content vs User Generated Content User engagement with video content is higher than ever and the statistics prove it. According to eMarketer, potential buyers are 40% more likely to proactively contact a company after watching their video. In fact, 51.9% of marketing professionals worldwide …

Professional Web Design vs DIY Web Design Need to develop a website? Thinking of using one of the many “Do-It-Yourself” web design sites? These sites claim to be the easy and affordable option, right? I’m sure you’ve all seen the ads on TV and Facebook telling us how easy and …

When it comes to your business – hire a professional In 1985, a year after the Apple Macintosh computer was launched, the first desktop publishing program, Pagemaker, was released for the Mac. It launched a world of professional page layouts and home-made garage sale flyers, all on a home computer. …

VR & 360 Video (Part One) All it took was one epic James Cameron movie to cause a huge hype for 3D video viewing in Toronto. More than 15 years in the making, delayed in part by the need to develop the needed technology to make the film, Avatar was …

VR & 360 Video (Part Two) In part one, we aimed to explain and highlight the distinctions between Virtual Reality video (VR), 360 video, and of course… the ever failing 3D video. In this week’s article we’ll be touching on the important similarities between these platforms. These particular similarities could …

Online video is the business card of the 21st century As  Canadian businesses shift more of their attention online, it’s more important  than ever to understand the key trends being seen across the internet. 10  Online Video Trends Every Marketer Needs to Know According to ComScore, Canada continues to lead …

Video to drive foot traffic to your trade show booth So you’re thinking about marketing your products or services at a trade show, conference or expo. You’ve designed your booth, complete with company banners, flyers, brochures and hand outs. But how will you drive traffic to your exhibit? Video is …

In Short … Keep it Short! One of the most frequently asked questions we get from our  clients is: How long should my corporate video be? There is no magic answer. Ten minutes in real life usually  flashes by like a nano-second, but ten minutes on video can seem like …

Superbowl Commercial Fun Facts So this is it, the start of the new year. The holidays are wrapped up for another year and we look ahead to our goals for 2017. Signs of spring are still far off, but the countdown to Super Bowl VI begins and with audience numbers …

Why hire a Video Production Professional? Though many of us are accustomed to the barrage of media,  the impact of video can still be tremendous. We live in a multimedia world with  video finding its way into every walk of life. Video screens can be seen on  buses, in lobbies …

4 Reasons to have an Online Video Profile No matter how much written content and photos you have on your website, they can’t convey as much about you and your services as a video profile. Our Online Profile is a short 1- to 1.5-minute video featuring owners, staff and customers …

Top 5 Benefits of Online Video Marketing Online marketing can play a crucial role in promoting your business. Video has become a very cost-effective form of communication allowing you to demonstrate your products and services in ways that photos and text simply cannot. 1 – Show and Tell Statistics show …

A Formula for Video Production Success in Toronto There’s a concept in business that people don’t buy products, they buy the expectation of benefits. It is characterized by Leo McGinneva’s famous explanation about why people buy quarter-inch drill bits: “They don’t want quarter-inch drill bits. They want quarter-inch holes.” In …

Get YouTube to Recommend Your Video Most of the viewership on YouTube is driven through the “suggested videos” column on YouTube watched pages. This is important to know when developing a YouTube channel for video production with your Toronto based company. In the video production and marketing realm, dominating this …

5 Steps to Optimizing Video Thumbnails Today video marketing in Toronto is highly competitive. Creating effective custom thumbnails can make all the difference when it comes to a viewer choosing to watch your video, or deciding to watch another. The thumbnail acts as a first impression for your video… it’s …