Video Metrics Benefit Influencer Marketers Influencer marketing is a type of marketing that focuses on using key leaders to expand your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you can inspire, hire and pay influencers to get out the word for …

Video Production Toronto – Unboxing Videos Toronto consumers are increasingly turning to YouTube to help them shop. Twenty six percent of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday shopping, according to …

Video Production Toronto – TrueView for Youtube While many marketers in Toronto are still struggling over view-ability of their videos, YouTube is offering something much more valuable than just views. In March of 2015, YouTube launched Interactive Cards, which enable creators to share product information directly within their videos. Then, …

Video Production Toronto – Video Marketing Strategy It’s no secret that video production plays a massive role today in online marketing. In fact, according to HighQ, 52% of marketing professionals worldwide regard video as the type of content with the best ROI. A good video marketing strategy is an essential …

Video Production Toronto – Globetrotters Video Eight performers from the off-Broadway “Stomp” fixture recently joined forces with Globetrotter stars Bull Bullard, Cheese Chisholm, Firefly Fisher, and Handles Franklin to create a truly amazing viral video. If you’ve been following our recent blogs about the triple-H video marketing strategy, this video is a …

Facebook video ads yield amazing results for Toronto corporations, marketers, and small businesses (including Toronto video production companies like us) who leverage the platform effectively. Whether your objective is to close sales, build a list, or gain a large amount of new followers, fans, likes, and clicks; Facebook video ads provide a powerful …

Successful Video Marketing in Toronto Until recently, the most important objectives for Toronto companies with successful video marketing strategies were to educate their customers, expand brand awareness, and increase online engagement. Today, it’s well known to Toronto marketers that online video production can also increase website traffic, leads, and ultimately, sales …

Video Production Toronto – The Continued Growth of Mobile Video These days, video production in Toronto is at an all time high and as you might expect, mobile video consumption is at the forefront of this boom. In fact, a new report states just how dominant mobile video will become over …

Strategic Insights for your Toronto Campaign The ROI that Toronto based companies get from video production marketing is well worth the time and money invested. That said, strategic planning is the key to whether a video marketing campaign will be a success or a failure. An important ingredient for putting …

Video Production Strategy in Toronto Video production, marketing, and advertising requires strategy if you expect to achieve success and ROI with it. In a competitive market like Toronto, video marketing strategy must not be left to chance. Yahoo recently partnered with Nielsen & Hunter Qualitative to research exactly how to …

We’ve stated many times that research and analytics is paramount when launching and maintaining a video production marketing campaign. Video production can be expensive and Toronto based companies must know which video genres catch the most attention and how well campaigns are doing as they go along. If you are …

Viral Video In Toronto We receive lots of questions from our Toronto based clients about branded viral video (online videos that are heavily shared and talked about… mostly via social media). We all love watching and sharing viral videos and we all seem to understand the social impact of them. …

Video Title Optimization Toronto is a highly competitive city and market regardless of the company or sector. Toronto based companies really need to think outside the box in order to make themselves stand out and grab attention. Although producing high quality videos and ads can give companies the edge they …

Live Video Streaming in Toronto Building a community around your Toronto based company and connecting with your audience is paramount. Research has shown time and time again that video production is the key to attaining this. In fact, live video streaming is now becoming more and more of a wide …

Social Video in Toronto Video is quickly becoming the norm on Facebook and brands and corporations throughout the world are working extremely hard to capitalize on this platform to drive interest and sales to their products and services. What this means for Toronto companies is that if your video production …

With both its long term discoverability and potential to educate your clients, the YouTube platform offers powerful benefits for B2B companies. And yet, in Toronto, YouTube is one of the most frequently overlooked social media platforms when it comes to B2B marketing. Yes, YouTube is no longer the only social …

Talking-head videos are a useful tool in building a brand. An onscreen spokesperson discussing the benefits of your products and services or showing demonstrations on how to properly use them has proven results. Many small or micro sized companies in Toronto are also getting in on the mix of creating …

We get a lot of questions from our clients and associates in Toronto about video production procedure and how we go about writing our scripts. Script writing for a video is of course one of the first steps in the production process and requires a substantial amount of skill and …

It’s 2017 and as usual in early February, Toronto companies of all sizes are hitting the ground running launching new marketing campaigns for the opening quarter of the year. Thanks to the winds of change and modern technology, marketing tools and trends today are very different than they were in …

In our 11 years of producing video production content in Toronto, we’ve come to understand one important fact: Toronto is a great city in which to do business. You’d be hard pressed to find a business professional in Toronto that disagrees. Between the treasure trove of corporations, industries, co-operative networks, and of course …

Video Production Toronto – Professional Video Content vs User Generated Content User engagement with video content is higher than ever and the statistics prove it. According to eMarketer, potential buyers are 40% more likely to proactively contact a company after watching their video. In fact, 51.9% of marketing professionals worldwide …

Professional Web Design vs DIY Web Design Need to develop a website? Thinking of using one of the many “Do-It-Yourself” web design sites? These sites claim to be the easy and affordable option, right? I’m sure you’ve all seen the ads on TV and Facebook telling us how easy and …

When it comes to your business – hire a professional In 1985, a year after the Apple Macintosh computer was launched, the first desktop publishing program, Pagemaker, was released for the Mac. It launched a world of professional page layouts and home-made garage sale flyers, all on a home computer. …

VR & 360 Video (Part Two) In part one, we aimed to explain and highlight the distinctions between Virtual Reality video (VR), 360 video, and of course… the ever failing 3D video. In this week’s article we’ll be touching on the important similarities between these platforms. These particular similarities could …

VR & 360 Video (Part One) All it took was one epic James Cameron movie to cause a huge hype for 3D video viewing in Toronto. More than 15 years in the making, delayed in part by the need to develop the needed technology to make the film, Avatar was …

Online video is the business card of the 21st century As  Canadian businesses shift more of their attention online, it’s more important  than ever to understand the key trends being seen across the internet. 10  Online Video Trends Every Marketer Needs to Know According to ComScore, Canada continues to lead …

Video to drive foot traffic to your trade show booth So you’re thinking about marketing your products or services at a trade show, conference or expo. You’ve designed your booth, complete with company banners, flyers, brochures and hand outs. But how will you drive traffic to your exhibit? Video is …

In Short … Keep it Short! One of the most frequently asked questions we get from our  clients is: How long should my corporate video be? There is no magic answer. Ten minutes in real life usually  flashes by like a nano-second, but ten minutes on video can seem like …

Superbowl Commercial Fun Facts So this is it, the start of the new year. The holidays are wrapped up for another year and we look ahead to our goals for 2017. Signs of spring are still far off, but the countdown to Super Bowl VI begins and with audience numbers …

Why hire a Video Production Professional? Though many of us are accustomed to the barrage of media,  the impact of video can still be tremendous. We live in a multimedia world with  video finding its way into every walk of life. Video screens can be seen on  buses, in lobbies …

4 Reasons to have an Online Video Profile No matter how much written content and photos you have on your website, they can’t convey as much about you and your services as a video profile. Our Online Profile is a short 1- to 1.5-minute video featuring owners, staff and customers …

Top 5 Benefits of Online Video Marketing Online marketing can play a crucial role in promoting your business. Video has become a very cost-effective form of communication allowing you to demonstrate your products and services in ways that photos and text simply cannot. 1 – Show and Tell Statistics show …

A Formula for Video Production Success in Toronto There’s a concept in business that people don’t buy products, they buy the expectation of benefits. It is characterized by Leo McGinneva’s famous explanation about why people buy quarter-inch drill bits: “They don’t want quarter-inch drill bits. They want quarter-inch holes.” In …

Get YouTube to Recommend Your Video Most of the viewership on YouTube is driven through the “suggested videos” column on YouTube watched pages. This is important to know when developing a YouTube channel for video production with your Toronto based company. In the video production and marketing realm, dominating this …

5 Steps to Optimizing Video Thumbnails Today video marketing in Toronto is highly competitive. Creating effective custom thumbnails can make all the difference when it comes to a viewer choosing to watch your video, or deciding to watch another. The thumbnail acts as a first impression for your video… it’s …