These days, video production in Toronto is at an all time high and as you might expect, mobile video consumption is at the forefront of this boom. In fact, a new report states just how dominant mobile video will become over the next few years. According to the 2016 Ericsson Mobility Report , video production will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Here are some other important highlights from the report that companies in Toronto should know about.
The Ericsson report explains that the global popularity of posting videos to web pages and social network feeds is what’s driving this growth in traffic and consumption. YouTube remains the biggest presence in mobile video, accounting for 50-70% of all video-based traffic across smart phone networks.
However, tablets are associated with the predicted higher share of online video traffic. The article explains that while tablets and smartphones are used equally for watching video content with shorter durations, users prefer tablets for viewing videos with longer durations.
The Ericsson study reports a “significant increase” in video traffic via mobile devices as users gradually continue to change their viewing platform from traditional TV to streaming content via tablets and smartphones.
Teens remain the biggest consumers of video. In fact, teenagers watching video on smartphones rose by 127% in just 15 months during 2014 and 2015. The report highlights that between 2011 and 2015, teenagers increased viewing television shows on smartphones by 85%, at the same time cutting the time spent watching traditional television by half. In contrast, people 30-35 years old spent 4 hours more than teens in front of a TV.
The report confirms that the change in viewing habits has affected all age groups, but consumption behaviour in teens is the most pronounced. The report also finds that teenagers stream video for longer periods through the day than the older demographic. In homes, wifi is responsible for the consumption of over 85% of video data.
What this really means for Toronto brands and companies is that if your target customers include teen demographic, the video production content you create for mobile should focus on targeting teenagers in a very specific way. And in order for companies in Toronto to get the most of their video production campaigns, they’ll need to increase the amount of mobile video content in general. But be sure to hire a video production company that fully understands mobile video trends and best practices for tracking analytics. Online video is now more intricate and complicated than ever before. Video marketing success is dependant upon creating a substantial amount of quality video content that captures attention in less than 3 seconds, then publishing this content correctly using accurate social media platforms where your target market will find it. Toronto is a competitive city but with an effective mobile video production campaign, your company will be able to cut through all the media gridlock and deliver your message to the right markets. If you have any questions about mobile video, please contact us at firstname.lastname@example.org.