A Formula for Video Production Success in Toronto

There’s a concept in business that people don’t buy products, they buy the expectation of benefits. It is characterized by Leo McGinneva’s famous explanation about why people buy quarter-inch drill bits: “They don’t want quarter-inch drill bits. They want quarter-inch holes.”

In other words, we want to know what’s in it for us. Internet search, and its ability to help people find what they want, when they want it, has been revolutionary for the way we do business. And what better medium to propel this new wave of marketing than a video production? Video production is one of the most effective mediums for marketers in Toronto and elsewhere. But creating content is only one part of the job. The other part is to make captivating content – content that gets people talking. But how should you make your content more sharable, and get more people to see it?

Is there a magic formula to creating a captivating video? Well you can certainly maximize your chances of success by first identifying the factors that appeal to your audience. Study the techniques used by top marketing teams. Scan social media accounts (Facebook, Twitter, LinkedIn, Google Plus, etc.) and think about which posts you would be likely to share and/or leave personal comments?

After analyzing all this, you will get to realize that you would obviously share the content that seems to be most interesting, humorous, positive, emotional, cheerful, trendy, informative, helpful, motivating, and inspiring… right?

Some posts resonate with your personal and professional experiences and you instantly hit the like button. Some posts reflect reality and make you want to hit the share button, while some posts are so exciting that you have to leave a comment about it. This is what we do daily on our social media accounts.

This analysis will put you in the right path to producing videos that will engage your social followers. We all know that video production marketing is an absolute must in today’s Toronto market. But the content must be engaging otherwise you’re wasting your efforts. Use this social media research formula to maximize engagement for your videos.

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails