There’s a concept in business that people don’t buy products, they buy the expectation of benefits. It is characterized by Leo McGinneva’s famous explanation about why people buy quarter-inch drill bits: “They don’t want quarter-inch drill bits. They want quarter-inch holes.”
In other words, we want to know what’s in it for us. Internet search, and its ability to help people find what they want, when they want it, has been revolutionary for the way we do business. And what better medium to propel this new wave of marketing than a video production? Video production is one of the most effective mediums for marketers in Toronto and elsewhere. But creating content is only one part of the job. The other part is to make captivating content – content that gets people talking. But how should you make your content more sharable, and get more people to see it?
Is there a magic formula to creating a captivating video? Well you can certainly maximize your chances of success by first identifying the factors that appeal to your audience. Study the techniques used by top marketing teams. Scan social media accounts (Facebook, Twitter, LinkedIn, Google Plus, etc.) and think about which posts you would be likely to share and/or leave personal comments?
After analyzing all this, you will get to realize that you would obviously share the content that seems to be most interesting, humorous, positive, emotional, cheerful, trendy, informative, helpful, motivating, and inspiring… right?
Some posts resonate with your personal and professional experiences and you instantly hit the like button. Some posts reflect reality and make you want to hit the share button, while some posts are so exciting that you have to leave a comment about it. This is what we do daily on our social media accounts.
This analysis will put you in the right path to producing videos that will engage your social followers. We all know that video production marketing is an absolute must in today’s Toronto market. But the content must be engaging otherwise you’re wasting your efforts. Use this social media research formula to maximize engagement for your videos.