While many marketers in Toronto are still struggling over view-ability of their videos, YouTube is offering something much more valuable than just views. In March of 2015, YouTube launched Interactive Cards, which enable creators to share product information directly within their videos. Then, in May, YouTube took this feature to the next level with TrueView.
TrueView is a feature that specializes in helping viewers shop directly from the videos they’re watching. Similar to YouTube Interactive Cards, with TrueView, ads appear as an icon on the top right corner of the YouTube video/ad. When users click on the icon, Cards will drop down, and users will be able to scroll through images and pricing information about products featured in the video. If users are interested in purchasing, they can simply click the image and they’ll be taken to the retailer’s website to learn more, read reviews, or click to buy. Virtually any brand can now transform their videos on YouTube into a digital storefront.
TrueView provides direct sales of products like apparel, shoes, sunglasses, handbags, watches, custom goods, media, video game software, and books. This is potentially bigger than QVC and HSN put together because YouTube overall reaches more consumers than any cable network in the U.S.
TrueView has quickly and dramatically increased the importance of video production in Toronto and has created quite a buzz among marketers. In the coming months and years, you can expect the TrueView feature to become an essential tactic in e-commerce.