In 1985, a year after the Apple Macintosh computer was launched, the first desktop publishing program, Pagemaker, was released for the Mac. It launched a world of professional page layouts and home-made garage sale flyers, all on a home computer.
Suddenly everyone was a graphic designer! The number of brochures being produced soared, but the number of bad brochures soared as well.
Today we see the same phenomenon in the world of video. Small, HD video cameras and inexpensive desktop video editing software have legions of people producing and editing videos.
It’s certainly suitable for hobbyists to edit short videos and post them on YouTube for fun, but in the business world that can lead to disaster. A poor quality video can lead to an unsatisfactory impression of your company and brand. You can’t go back and make a new first impression.
With video becoming an increasingly vital component of commercial websites, your business requires the production values that a video professional brings to the job.