It’s 2017 and as usual in early February, Toronto companies of all sizes are hitting the ground running launching new marketing campaigns for the opening quarter of the year. Thanks to the winds of change and modern technology, marketing tools and trends today are very different than they were in the past. With so many media platforms available in 2017, the attention span and patience of your audience is limited. Your target customers need to be able to engage your content quickly and understand your message in double time if you are to have any hope in converting them. And no other form of content is as effective in pulling this off as quality video content. Video as an integrated part of your marketing campaign ensures that your target customers will absorb your message in a way that will leave them wanting more.

Statistic – According to Forbes Insight, 50% of executives who viewed an online marketing video went on to make a purchase for their business.

If this statistic alone isn’t enough to convince you of the importance of video in your marketing campaign, here are 5 more reasons to make video marketing part of your company’s 2015 New Year’s resolution:

1. Captivating – Nothing holds attention better than a quality video. From animation and motion graphics to real-time demonstrations and interviews… the creative possibilities of video are endless.

2. Accessibility – Video enables you to communicate with your audience in a way that is engaging as well as easy. Whether on social media, YouTube, or on your own website, customers like the idea of a video that tells them exactly what they need to know and which also combines compelling images, narration, and music for a fuller experience.

3. Time Saving – Video has the power to communicate complex ideas in a quick and powerful way. As mentioned earlier, the attention span and patience of your audience is limited (in the social media world in particular). Very few people are willing to give the time of day to read some dry, long-winded case study about how a client saved 15% (or more) by switching car insurance providers. But deliver the same message in a 30 second to one minute online ad that is both amusing and informative and you’ll notice a huge difference in engagement.

4. Cost Effective – Seeking a strong return on investment? Video is the investment for you! When produced properly, video is the next best thing to personal selling and depending on the abilities of an individual sales person, video is often better. Online video has the power to sell people on your products and services on a global scale, 24 hours a day, seven days a week. You would need a sales force of epic proportions on the level of sci-fi to be able to match this impact.

5. The Power of Storytelling – Customers buy from people and companies they know and trust. Getting to know you better and understanding who you are and why your company does what it does, helps to build trust. When produced properly, video tells your full story in an honest and highly complimentary manner that not only converts more customers but can also allow for your brand to even become iconic in time.

It’s 2017 and with broadband capabilities continuing to increase throughout much of the world, the scene has been set for more exponential growth of video consumption to an ever increasing number of platforms and devices. Video is no longer just some luxury marketing tool in it’s infancy utilized by early adopters. Video marketing is essential NOW. And those who aren’t already on board or who aren’t planning to get on board, will soon come to the realization that their marketing tactics will have been left in the dust of the early 2010’s allowing for your target customers to laugh and say the old cliche … “That’s so 5 years ago”!

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails