Top 5 Benefits of Online Video Marketing

Online marketing can play a crucial role in promoting your business. Video has become a very cost-effective form of communication allowing you to demonstrate your products and services in ways that photos and text simply cannot.

1 – Show and Tell
Statistics show that 65% of people learn visually, while 30% verbally. Most people will skim through written material on a website, looking for clues to make a fast decision. A video production will get your company message out there in the way that YOU want it to be seen, enhanced though the use of a web video. Your show and tell video will use images, music and voice over.

2 – Make your Website “Sticky”
Because of their increased level of interest, your visitors will spend more time on your site learning about your services and products. Your goal should be to keep prospective customers on your website for as long as possible, learning about your products and services.

3 – The Emotional Connection
Have you ever seen a celebrity, politician or local business person on TV and then seen them in person? Did you recognize them, maybe you just felt like you knew them? Well, that’s the power of video at work. Video helps customers to feel like they know you, even before they’ve met you. Share your passion and knowledge of your product in a way that establishes you as an expert.

4 – It’s Your Video – On Demand
A web video showcases your product and services to the world. Anyone interested can visit your website to view your video time and again – and of course, there’s viral reach; Share, Email, Link . . .

5 – A Thousand Words
They say a picture is worth a thousand words . . . video contains 30 pictures a second! That translates to 1,800 pictures a minute!

As communication technologies change, businesses need to adapt. Most people now have high-speed Internet and expect complete multimedia content. An out-of-date web site can immediately turn away potential clients. What better way to impress them than through a web video?

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails