Video Production Toronto – The Captain’s Blog

All About Video Production – #2

There are several types of video production with some of the most common being done for film and TV including television commercials, web or online commercials, corporate videos ( our specialty here at Groovy Concepts ), marketing videos, event videos and so much more.

The main difference between personal video production and professional video production is the end usage. If you are filming a concert or your child’s school play with your iPhone or video camera to capture family memories you may not need to read on much further, although we have seen some impressive production techniques used for home videos over the years.

There are many stages of any professional video production to be considered. Here are a few of the “go to” things one should consider before any filming begins.

Scale of Production

The scale of any production is usually determined by the crew size needed and not the location or type of content to be captured. There have been several full length feature films that used a very small crew while some corporate video productions have used dozens of crew members. It is important to understand what resources you may need well before you begin any project. Sometimes, keeping it simple ( the gool ol’ KISS principle ) is exactly and only what may be needed.

Shooting Style and Techniques

Before you embark on any video production, you may want to consider storyboarding the entire script. “Plan your production and then shoot your plan”. When you use pre-planning like this you should be able to determine what equipment may be required. Will you be using boom microphones to capture all audio or need wireless lavalier mics to capture the voices of your onscreen talent? Will you be using any type of crane shots ( very expensive ) or be hiring a camera drone operator to capture footage from above? All of these styles and techniques require careful pre-planning before anything else.

Corporate or Event Video

When you are planning to shoot any type of corporate or event video you need to consider various things like location layout, hours of operation, privacy concerns and access to electrical outlets, etc. You should also do some research about local insurance regulations to keep the production moving along in case of any unforeseen occurrences. At many trade show events, the organizers will have already arranged for most of this ahead of time but always do a double check to be certain. Another issue to consider is getting signed talent waivers allowing people in background shots to be featured in the production. The last thing you want is a letter from a lawyers office requesting that you take down any videos you have shared online.

There is more coming in the next blog …

When you need a helping hand with your video production and editing here in Toronto, give Groovy Concepts a call. We have the experience to do it right.

We. Are. Video Production. Toronto.

#groovyconcepts #videoproductiontoronto

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails