One of the most frequently asked questions we get from our clients is: How long should my corporate video be?
There is no magic answer. Ten minutes in real life usually flashes by like a nano-second, but ten minutes on video can seem like an eternity, no matter the subject. In our experience a standard length for your average video production should be 2 to 3 minutes. That’s all. Better to have easily digested chunks of information stacked on a web page in multiple 1 to 2 minute video segments, than to have one 10-minute video that is not watched to the end. Few decision makers will have the time to watch an 8 to 10 minute video about your company.
Keys to a successful 3-minute corporate video:
Bottom line: leave your audience wanting more.