Your video’s thumbnail is the equivalent of a movie poster. A good thumbnail will attract the attention of viewers and persuade them to click through and watch your video. Because corporate video production in Toronto is so highly competitive, don’t ignore this underrated asset. An effective custom thumbnail can make all the difference when it comes to a viewer choosing to watch your video, or deciding to watch another. Many companies in Toronto and elsewhere fail to take advantage of this optimizing feature.
Most hosting platforms automatically generates three optional thumbnail images whenever a video is uploaded, but often these images don’t truly represent your video. A good “rule of thumbnail” is to manually select a still that is visually striking and accurately depicts your video content.
Nothing beats a custom thumbnail image that ties in with your video, your channel message and your brand. Apart from making a quality video production that viewers want to watch, companies should follow some basic guidelines when creating and optimizing its thumbnail.
Watch for our future blogs with more tips to optimize your thumbnails and attract more viewers.