Professional Web Design vs DIY Web Design

Need to develop a website? Thinking of using one of the many “Do-It-Yourself” web design sites? These sites claim to be the easy and affordable option, right? I’m sure you’ve all seen the ads on TV and Facebook telling us how easy and affordable it is to click together a website for your business using their platform. But is it really that affordable and easy? I often hear horror stories from new clients who have decided to seek out a professional when the ‘Do It Yourself’ web design route failed. In the interest of saving you time and money in the long term, I’ll explain why we should all steer clear of these DIY web design sites.

DIY websites just don’t work in the real world. Sure, web design themes and templates look great when you’re thinking about purchasing one—but when you actually go to customize and add your own content and information to the them, they just don’t usually work out. It can be very frustrating, you just can’t force someone else’s design to work for your content/web needs. Templates get the entire process backwards and result in very awkward websites.

DIY websites are not as simple as filling in the blanks. How many times have you seen a business website that is empty on some pages, un-balanced on others, and just appears to be an all around unfinished project? Chances are, these sites come from website creation services that sound good at the time, but very rarely end up with professional results. What they do end up with is your money, month after month, and your best intentions “to go in and make the needed improvements sometime soon.” Business professionals don’t have time to worry about this—that’s why they hire web design professionals instead.

DIY websites are not necessarily cheaper. Yes, pro quality web design does have an upfront cost. True, there is a fee to host your websites on a business-grade server (you should expect no less). But when you average out the total cost over 3 or so years—a reasonable life span for a website—you’ll most likely find that professional custom web design is every bit as affordable as paying month to month for a mediocre DIY all-in-one website/hosting service.

DIY websites don’t make the grade when it comes to SEO. SEO requires individual attention and professional experience to get it right. And the code has to be super speedy and impeccably clean for best results. These DIY sites may promise the moon for your SEO but the fact is they just can’t provide the kind of individual attention and customized solutions that you require to build a proper online presence for your company. At the very least, the basics of SEO are mandatory for any business that wants to be found on the web. Without it, you might as well not even exist. This is the unfortunate outcome for many business owners that choose the DYI option.

DIY websites aren’t created with an ROI mindset. Many choose to think of websites as an expense. But the bottom line is that your business website should be making you money and supporting your efforts to earn a profit offline. When working with professionals and clear goals, achieving an attractive return on your investment becomes a primary objective.

As technology improves in the future, so may the options for DYI web design platforms, but for the time being these sites are nowhere close to replacing the personal touch and attention of an experienced professional web development company. For more information, contact Groovy Concepts, corporate media specialists.

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails