Video Production Toronto – The Captain’s Blog

Bigger is Not Always Better

Happy Thursday everyone … John Secondi here with another Groovy Post.

When it comes to best possible quality with your video production, bigger is not always better. But, what does this actually mean?

Most video cameras are now using digital video with compression to capture the “images” you are videotaping, however the term “videotaping” is now a little out of date. Back in the early days of video production, analog video tapes were the way to go but these days most all the work is done using digital formats with CCD capture devices inside the video cameras.

Similar to how a motion picture or cinema film camera work to capture 24 frames per second ( using sprockets and gears with a timed shutter ), digital video works in a similar way however the images are captured approximately 30 times per second and compressed as digitized ones and zeroes on your video capture cards inside the camera.

There are many different types of video compression available to support a wide array of needs from lower end amateur recording through to professional video production requirements. Video compression was initially designed to allow these large digital files to be transferred more easily over the internet. With the increased bandwidth and internet speeds of the modern world, worrying about using the proper digital compression is fast becoming obsolete.

What are some of the most common compression formats and why would you use them?

Motion JPEG

Motion JPEG or M-JPEG is a digital video sequence that is made up of a series of individual JPEG images. Using “persistence of vision” theory, when 16+ images per second are shown, the viewer will perceive it as motion. Full motion video requires 30 (NTSC) or 25 (PAL) frames per second. Motion JPEG is the unlicensed standard having the broadest compatibility.

MPEG-4

MPEG-4 supports low-bandwidth applications, high-quality images, no limitations in frame rate and greater bandwidth.

H.264

H.264 is the latest MPEG standard for video encoding. Using H.264 encoding can reduce the size of a digital video file by more than 80 percent. H.264 is expected to be more widely adopted than previous standards due to using 30/25 frames per second, reduced bandwidths delivering the most cost effective solutions possible.

When you need a helping hand with your video production and editing here in Toronto, give Groovy Concepts a call. We have the experience to do it right.

We. Are. Video Production. Toronto.

#groovyconcepts #videoproductiontoronto

All About Video Production – #2

All About Video Production – #1

Video Production Tips and Tricks – #2

Video Production Tips and Tricks – #1

Green Screen Production Techniques

To Track Or To Pan The Shot

Video File Compression Codecs

Common Video File Formats

How to Light a Scene for Interviews

Video Editing Software Ain’t Cheap

After We Shoot … We KEEP Editing

Bigger is Not Always Better

After We Shoot … We Edit

What Are Camera Gimbals and How Do They Work?

What’s the Deal With Green Screens?

Should You Use Tungsten or LED Lights to Shoot Videos?

Should You Use a Camcorder or DSLR to Shoot Videos?

Adventures in Video Production, Equipment Safety

Adventures in Video Production

Video Translation – Reach Your International Audiences

Keeping your Cool in Hot Weather or Cold Weather

How Important is Luck and Timing to a Business or Career?

Captains Blog: “Driving in Toronto is Easy”

Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse

What I Learned After Filming 20 Interviews in Two Days

T-Minus Two Minutes and Counting

Never Fear the Groovy Camera

A Groovy Adventure

Make Your Thumbnail Image Stand Out with Colour

Why are your Video Production Thumbnails Important?

Video Production Toronto Blog – About Face

Video Metrics Benefit Influencer Marketers

Unboxing Videos

TrueView for Youtube

Fine Tune Your Video Marketing Strategy

Globetrotters Video

Using Facebook Video Ads

Successful Video Marketing in Toronto

The Continued Growth of Mobile Video

Strategic Insights for your Toronto Campaign

Video Production Strategy in Toronto

Check Out The Views

Viral Video In Toronto

Video Title Optimization

Live Video Streaming in Toronto

Social Video in Toronto

Long Term B2B Value With YouTube

Video Production – Talking Heads

Script Writing Tips

Top 5 Reasons to Incorporate Video into Your Marketing Plan

Success In The Big City

Professional vs User Generated Content

Professional vs DIY Web Design

When it comes to your business – hire a professional

VR & 360 Video (Part One)

VR & 360 Video (Part Two)

Online video is the business card of the 21st century

Video to drive foot traffic to your trade show booth

In Short … Keep it Short!

Superbowl Commercial Fun Facts

Why hire a Video Production Professional?

4 Reasons to have an Online Video Profile

Top 5 Benefits of Online Video Marketing

A Formula for Video Production Success in Toronto

Get YouTube to Recommend Your Video

5 Steps to Optimizing Video Thumbnails