In our 11 years of producing video production content in Toronto, we’ve come to understand one important fact: Toronto is a great city in which to do business. You’d be hard pressed to find a business professional in Toronto that disagrees. Between the treasure trove of corporations, industries, co-operative networks, and of course the large population, the opportunities for success and innovation in Toronto are truly endless. And let’s not forget all the business enabling venues: great restaurants, boutiques and cafes on every corner; exciting sports, activities, and a nightlife that attracts Hollywood stars. Toronto has all the furnishings to accommodate today’s business professional in almost every way.
That said, this abundance of industries, companies, and business professionals also makes for stiff competition regardless of your industry. Beyond maintaining high quality standards and methods, you must also be effective in communicating your company’s excellence to your target market and be successful in converting them into customers. This is where marketing plays an integral role. And as regards to marketing, according to latest statistics, no other marketing tool is as effective as video production for the conversion of new customers. Don’t believe me? Check out these 3 statistics provided by Brightcove:
• Using video on landing pages can increase conversion by 80%.
• Visitors who view product videos are 85% more likely to buy than visitors who do not.
• Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased five times since the beginning of 2009.
Corporate video production has become one of the top marketing tools in the world today. With world wide brands increasing their video production budgets to unprecedented levels, online audiences and social media users are being converted through highly entertaining videos with celebrity interviews, professional acting and direction, incredible animation, effects, and even top notch hollywood style action stunts – as seen in the Volvo Trucks “Epic Split” video with Jean-Claude Van Damme:
But that said, one does not need a multi million dollar budget to create powerful video content. It is true that a high level of video production quality is needed to capture and hold your audience’s attention but you certainly don’t need Hollywood production companies to create compelling video content.
All you really need is a trusted professional corporate video production company with many years of a experience, supported by an extensive and diverse portfolio and testimonials. The company you choose must also have an excellent creative team with vast knowledge of video production procedures and content marketing trends. When you find the video production partner that fits your individual needs and can provide all of the above, then you are ready to move forward.
In short, Toronto is a major part of the golden horseshoe of Ontario. It is a vibrant entity with countless moving parts helping to create a strong Canadian economy and quality of life. At this moment, companies are being built, deals are being made, and countless successes are being attained. With the right vision, the right company, and these effective marketing tools, you’ll be on the fast track to finding your own success in the big city!