While online video production in Oakville continues to expand into new horizons, it’s important to understand that not all videos are created equally. Depending on your products, services, and message you’ll need to properly plan out your video production strategy prior to getting the cameras rolling.
For instance, new research is showing that it best to include faces in your videos. Faces capture attention and build a sense of familiarity. This is because human brains are hardwired to recognize faces. But the importance of having a person speaking in your video goes much deeper than simple familiarity. A study by Princeton psychologists found that in just a tenth of a second, we form impressions of strangers from their faces alone. Our amygdala automatically responds based on how trustworthy we determine a face to be. Once this quick judgement has been made, our amygdala then begins to alter brain processes and coordinate appropriate responses, depending on whether we decide to approach or avoid that person.
So how can we make the spokesperson in our videos seem trustworthy? A combination of factors appealing to both the visual and auditory senses can have a significant impact on the whether viewers will trust your spokesperson or not.
Tips for your on camera spokesperson:
. Be truthful with what you say. Make sure you’re delivering information clearly, so it doesn’t seem like you’re trying to hide details.
. Be yourself. The audience can sense if you’re uncomfortable, and they’ll mirror that feeling.
. Caring for people. If you’re wishing someone well or caring for your audience, they’ll notice it.
Other important tips to make it easier to hold your audience’s attention:
. Keep your background free of distractions. You want the focus to be on the speaker and not, for instance, on the dog running around in the frame.
. Put important points in onscreen text. If your video is on the longer side, it’s easy for people to zone out and forget the main points. Emphasizing larger points in text onscreen will also give your video more structure.
. Mind your body language. Your body language speaks just as loudly as your words. Make sure to stand tall and gesture with confidence.
. Use verbal cues. Say things like “once that’s done” or “next” to direct the flow of the video, so it feels like things are moving.
These are just some of the points to consider if you are producing a video and planning on incorporating an onscreen spokesperson. As we all know, a video production can be a very powerful sales and marketing tool… but as we have stated in our blogs for years, videos need to be produced properly in order for viewers to believe your message. And in that regard, it is always best practice to hire a professional Oakville video production company for all your video marketing needs.
Optimizing Your Videos for SEO
7 Tips for writing Corporate Videos Scripts
5 Tips For a Great On-Camera Interview
Enhancing Presentation Impact: Converting PowerPoint to Animated Video
3D Animation Production Stages
The Importance of Interview Videos
3 Tips For Choosing an Animation Company
Virtual Video Production: The Future of Video Production?
The Importance of Animation in Corporate Video
All About Video Production – #1
All About Video Production – #2
Video Production Tips and Tricks – #1
Video Production Tips and Tricks – #2
Green Screen Production Techniques
How to Light a Scene for Interviews
Video Editing Software Ain’t Cheap
After We Shoot … We KEEP Editing
What Are Camera Gimbals and How Do They Work?
What’s the Deal With Green Screens?
Should You Use Tungsten or LED Lights to Shoot Videos?
Should You Use a Camcorder or DSLR to Shoot Videos?
Adventures in Video Production, Equipment Safety
Adventures in Video Production
Video Translation – Reach Your International Audiences
Keeping your Cool in Hot Weather or Cold Weather
How Important is Luck and Timing to a Business or Career?
Captains Blog: “Driving in Toronto is Easy”
Captain’s Blog: Natural Light From Windows Can Be a Blessing and a Curse
What I Learned After Filming 20 Interviews in Two Days
T-Minus Two Minutes and Counting
Make Your Thumbnail Image Stand Out with Colour
Why are your Video Production Thumbnails Important?
Video Production Oakville – About Face
Video Metrics Benefit Influencers
Fine Tune Your Video Marketing Strategy
Successful Video Marketing in Oakville
The Continued Growth of Mobile Video
Strategic Insights for your Oakville Campaign
Video Production Strategy in Oakville
Live Video Streaming in Oakville
Long Term B2B Value With YouTube
Video Production – Talking Heads
Top 5 Reasons to Incorporate Video into Your Marketing Plan
Professional vs User Generated Content
Professional vs DIY Web Design
When it comes to your business – hire a professional
Online video is the business card of the 21st century
Video to drive foot traffic to your trade show booth
Superbowl Commercial Fun Facts
Why hire a Video Professional?
4 Reasons to Have an Online Video Profile
Top 5 Benefits of Online Video Marketing
A Formula for Success in Oakville